**Brevo Pricing Plans: What Each One Will Cost You**

Why Brevo Pricing Confuses So Many People

Brevo's pricing page says $9 a month. I've watched people close the tab thinking they understand it.

Then they sign up, start building, and realize the bill looks nothing like $9.

Pricing by email volume, not contact count, is what creates the confusion. That single decision makes it dramatically cheaper than most competitors for some businesses - and more expensive for others. Understanding which side you fall on is the only thing that matters before you commit.

This breakdown covers every plan, every add-on, and every situation where the cost stacks up faster than you expect.

How Brevo's Pricing Model Works

I've seen it across nearly every email platform I've used - they charge based on the number of contacts you have stored. Brevo charges based on how many emails you send each month.

That difference reshapes the entire cost calculation. A business with 10,000 contacts sending one monthly newsletter pays the same as a business with 500 contacts sending that same newsletter. Send volume determines your bill. Send volume does.

This model has a clear upside: you can grow a large list without watching your bill climb every time you add a subscriber. The downside is equally clear. If you email frequently - daily or multiple times per week - your costs scale fast based on send frequency, not audience size.

One practical example: a business with 5,000 contacts sending daily emails will pay dramatically more than one sending weekly newsletters to 10,000 contacts - even though the first business has the smaller list.

Know your send frequency before you pick a plan. That number controls your cost more than anything else.

The Free Plan

Brevo's free plan is genuinely one of the strongest free tiers in the market. You can store up to 100,000 contacts and send up to 300 emails per day - roughly 9,000 per month.

No credit card required. The plan runs forever at no cost.

What you get on free:

• Drag-and-drop email editor
• 40+ email templates
• Advanced segmentation
• Basic marketing automation (limited to 2,000 contacts)
• Web tracking
• Sales CRM with basic features (up to 50 open deals, 1 pipeline)
• Basic reporting

What you do not get:

• No removal of the Sent with Brevo footer logo
• No A/B testing
• No landing pages
• No advanced analytics (heatmaps, geography, device reports)
• Automation capped at 2,000 contacts

The 300-per-day limit is the main barrier. Once you hit it, sending pauses until the next day. You cannot schedule ahead once that cap is reached. For a list under 300 daily sends, this plan handles real marketing work. For anyone beyond that threshold, upgrading becomes necessary.

Compare that to Mailchimp's free tier: Mailchimp limits free accounts to 500 contacts and only 1,000 monthly emails. Brevo's free plan beats both numbers by a wide margin.

Starter Plan: $9 to $69 per Month

The Starter plan begins at $9 per month for 5,000 monthly emails. Pricing scales with send volume from there.

Starter pricing by volume:

• 5,000 emails/month - $9/mo
• 20,000 emails/month - $29/mo
• 100,000 emails/month - $69/mo

Paying yearly saves 10% across all paid plans.

What Starter adds over free:

• No daily sending limit (replaced by a monthly cap)
• Basic reporting and analytics
• 24/7 email support

What Starter still does not include:

• The Brevo logo stays on all your emails by default
• No A/B testing
• No landing pages
• No advanced analytics
• Automation still capped at 2,000 contacts

The logo issue is the most common complaint about Starter across review sites. Removing the Sent with Brevo footer requires purchasing the Remove Brevo Logo add-on for an additional $9 per month. A plan that starts at $9 effectively costs $18 the moment you want unbranded emails. That is the same starting price as Standard - which includes logo removal automatically and adds automation, A/B testing, and advanced reporting.

I run into this constantly - businesses land on Starter expecting a budget entry point, then immediately pay $18 once they realize the logo has to go, which is exactly what Standard costs with more included. Starter is best suited for solo operators who only need to break the daily send cap and are not focused on automation or testing.

Standard Plan: 8 to 29 per Month

The Standard plan starts at $18 per month for 5,000 monthly emails. At this tier, you get a full marketing automation suite with no contact cap.

Standard pricing by volume:

• 5,000 emails/month - $18/mo
• 20,000 emails/month - $65/mo
• 100,000 emails/month - $129/mo

What Standard adds over Starter:

• Unlimited marketing automation - no 2,000-contact cap
• A/B testing for subject lines and content
• Advanced reporting (click heatmaps, geography, device reports)
• AI send time optimization
• 1 landing page included
• Web and event tracking
• Brevo logo removed - no add-on fee
• Extra user seats available at $10.80/mo each

If you want email marketing to function as a growth channel, start with Standard. The automation unlock alone justifies the step up from Starter. At $18 per month for 5,000 emails, Standard still costs less than most competitors at their entry-level paid tiers.

For context: Kit (formerly ConvertKit) starts at $39/month. MailerLite starts at $10/month but with fewer automation features. Brevo Standard at $18 sits competitively on price while matching or exceeding them on core feature access.

Professional Plan: $499+ per Month

The Professional plan starts at $499 per month and is built for high-volume senders starting at 150,000 monthly emails.

What Professional adds over Standard:

• 10 user seats included
• WhatsApp campaigns (credit-based add-on)
• Custom objects for data import
• Analytics studio
• Deliverability specialist support (3 hours per year)
• Dedicated IP available as add-on at $251/year
• Phone support

The jump from Standard to Professional is significant - both in price and in the type of sender it targets. Most small businesses outgrow Brevo before they ever need it. If you are at 150,000+ monthly sends and running multi-channel campaigns, the feature set justifies the price. Below that threshold, Standard handles most use cases.

Enterprise Plan: Custom Pricing

The Enterprise plan is custom-priced. You contact Brevo's sales team for a quote.

Enterprise features include:

• Custom monthly email volume for 1M+ contact operations
• Multi-account management under one master account
• Dedicated IP included at no extra cost
• Custom data integrations via direct connectors or secure SFTP
• Custom loyalty engine
• Brevo Mobile Wallet for loyalty cards and vouchers
• Unlimited users
• SSO and SAML authentication
• SLA guarantee and dedicated account manager

The top end of the Business plan - with 10 users, 21 landing pages, 1M monthly emails, and 1M push notifications - reaches $1,848 per month before Enterprise pricing. Enterprise goes beyond that for organizations with custom infrastructure requirements.

Pay-As-You-Go Credits

Outside the standard plan tiers, Brevo offers prepaid email credits that never expire.

How it works: one credit equals one email sent. Credits stack on top of your monthly plan quota as overflow - they are used after your plan allocation runs out each month. On a standalone PAYG basis without a monthly plan, you get Starter-level features and the Brevo logo is removed.

PAYG credits make the most sense for:

• Seasonal businesses that send heavily in some months and lightly in others
• Businesses with irregular or unpredictable send schedules
• Anyone who needs overflow capacity without upgrading their base plan tier

Compared to other platforms with prepaid options, Brevo's pay-as-you-go packs run 25-60% cheaper than Mailchimp's equivalent prepaid rates. Credits never expire, making them useful to hold for seasonal campaigns or list launches without paying monthly for unused capacity.

The Hidden Costs Most Plan Breakdowns Miss

The plan prices are a starting point. Here is what pushes bills above the published rate.

Logo Removal on Starter

This is Brevo's most-cited complaint on review sites. Removing the Sent with Brevo footer on the Starter plan costs $9 per month extra. A plan that starts at $9 becomes $18 with branding removed - the exact price of Standard, which includes removal and adds automation, A/B testing, and advanced analytics. If you need unbranded email, start on Standard.

Extra User Seats

The Starter plan has no option to add users. Standard allows extra seats at $10.80 per month each. Professional includes 10 seats. If you run a team of 3-4 people on Standard, those extra seats add $21-$32 per month on top of the base price. Budget for this before committing to a plan tier.

Dedicated IP

High-volume senders who need full control over sender reputation require a dedicated IP. On the Professional plan, this costs $251 per year - roughly $20.90 per month - as an add-on. Enterprise includes a dedicated IP at no extra cost. This feature is most relevant for senders in the 100,000+ monthly email range where shared IP reputation starts to matter.

Sales Add-Ons

The basic CRM is free across all plans. Advanced sales features - unlimited deals, unlimited pipelines, additional connected inboxes and calendars - require the Sales Essentials package, which runs approximately $27.92 per user per month. This stacks on top of your email plan fee as a separate billing line.

Landing Pages

The free and Starter plans include zero landing pages with no way to add them. Standard includes one. Additional pages are available in packs of 5 for $24 per month on the Standard plan. If landing pages are part of your strategy, factor this cost in early.

SMS and WhatsApp Credits

SMS is available as a credit add-on on all plans. WhatsApp campaigns require the Professional or Enterprise plan first, then credit purchases on top. Credits are sold by country and do not expire. These are useful multichannel tools - just budget them as separate line items from your base plan.

Monthly Credits That Do Not Roll Over

Monthly plan credits expire at the end of each billing period. If you pay for 20,000 emails per month and send 12,000, you lose the remaining 8,000 when the cycle resets. Only prepaid PAYG credits carry forward indefinitely. For businesses with variable monthly send volume, this is a genuine waste risk - and one reason some operators prefer PAYG overflow credits rather than buying up to the next plan tier.

Brevo vs. Mailchimp: The Pricing Math at Scale

Volume-based and contact-based pricing produce real dollar differences at scale.

For 10,000 contacts, Brevo Starter costs $29 per month. Mailchimp Essentials costs $100 per month for the same contact count. At base plans, that's $71 per month, or $852 per year.

Mailchimp's pricing grows automatically as your contact list grows - even if you are not sending more emails. Brevo's bill only moves when send volume moves. If your list grows from 10,000 to 20,000 contacts but your monthly send volume stays the same, your Brevo bill does not change. Your Mailchimp bill roughly doubles.

The flip side: Brevo becomes more expensive for high-frequency senders with smaller lists. A business emailing a 2,000-person list every day needs roughly 60,000 monthly sends. At that volume, Brevo charges for the send count. Mailchimp charges based on 2,000 contacts - a much lower number.

The practical split: Brevo wins on cost when you have a large list and send infrequently. Mailchimp is more cost-effective when you have a small list and email it constantly. In my experience, newsletter businesses, B2B lists, and ecommerce brands with large contact bases land on Brevo's side of that divide.

Which Plan Is Right for Which Business

Free plan - Testing the platform, early-stage businesses with under 300 sends per day, or anyone who wants a CRM and basic automation at zero cost.

Starter ($9-$69/mo) - Solo operators who need to break the daily sending cap and are not focused on automation. Run the logo removal math before choosing Starter over Standard.

Standard ($18-$129/mo) - The best value tier for most businesses. Automation, A/B testing, advanced reporting, logo removal, and a landing page are all included.

Professional ($499+/mo) - Teams sending 150,000+ emails per month who need multi-user access, WhatsApp campaigns, phone support, and advanced analytics.

Enterprise (custom) - Organizations with 1M+ contacts, multi-brand operations, or custom data infrastructure requirements.

Pay-as-you-go - Seasonal or irregular senders who do not want to pay monthly for capacity they may not use consistently.

What Operators Who Run Email Programs Do

One consistent pattern across experienced email operators: they treat platform cost as a function of list activity, not list size.

One practitioner running a cold email infrastructure operation built a model around 30,000 emails per month across multiple client accounts. The send-based pricing made costs predictable as long as volume stayed consistent. When monthly volume varied by more than 20%, costs became harder to forecast. That unpredictability was reason enough to keep PAYG credits as overflow capacity rather than upgrading the base plan tier every time volume spiked.

Another operator found that the platform fee was the secondary cost concern. The more important variable was list quality. Clean, verified lists kept bounce rates below 2% and protected account standing. Accounts built on unclean lists ran into automated suspension before any return was generated. The cost of a platform suspension - wasted monthly fees, mid-campaign migration, lost deliverability - far exceeded the cost of the plan itself.

If you are building a B2B outreach pipeline, having clean, verified contact data before you send anything is what protects both your account and your deliverability. Try ScraperCity free to search millions of verified contacts by title, industry, location, and company size before your list touches any email platform.

The Account Suspension Risk No Pricing Page Mentions

Every plan comparison focuses on monthly fees. None of them cover the financial risk in Brevo's automated enforcement system.

Brevo monitors engagement metrics on a sample of your sends within the first 1 to 3 hours after a campaign launches. If the sample shows a complaint rate above 0.2%, an unsubscribe rate above 1%, or a hard bounce rate above 2%, the campaign and account are suspended automatically. A second suspension can trigger permanent account deactivation with no refund for prepaid fees.

This is not theoretical. One documented user case involved an account suspended despite a 28% open rate, zero spam complaints, and a 0.09% unsubscribe rate - flagged after a delivery failure on the platform's end.

The most common real-world trigger is importing a list that has not been recently cleaned. Older lists carry higher bounce rates. If you migrate from another platform with a list that has aged, Brevo's automated system may flag your first campaign before you send a second one.

Verify and clean your list before you import it to Brevo. This step applies regardless of which plan you are on. A suspended account on a paid annual plan means paying for a platform you cannot use while scrambling to migrate mid-campaign.

Annual Billing vs. Monthly

All paid plans offer a 10% discount for annual billing. You pay upfront for the full year, but credits are still renewed monthly on your billing date. Unused monthly credits still expire each cycle - the annual billing locks in the discount rate but does not protect unused credits from expiring.

For senders with stable, predictable volume, annual billing makes financial sense. For businesses in early growth stages or still figuring out their send cadence, monthly billing preserves flexibility to change plans without being locked in. Brevo allows upgrades at any time and downgrades at the next billing cycle.

Verified nonprofits qualify for a 15% discount on all paid plans through Brevo's nonprofit program.

The Bottom Line on Brevo Pricing

Brevo is genuinely cost-effective for businesses with large contact lists who send at moderate frequency. The free plan beats almost every competitor at the zero-cost tier. The Standard plan delivers more features per dollar than most alternatives at that price range.

The model breaks down when send frequency is high relative to list size, when you need multiple users on Standard, or when you need logo removal on Starter without upgrading.

Run these four checks before you pick a plan:

1. Calculate your monthly send volume - not your list size
2. Add the logo removal fee if you are considering Starter
3. Budget for user seats if you are a team, not a solo operator
4. Decide whether PAYG credits make more sense than a monthly plan for your send pattern

Those four steps give you a number the pricing page won't show you.