The Short Answer on ConvertKit Pricing
Kit (formerly ConvertKit) has three plans: a free Newsletter plan, Creator, and Creator Pro.
The free plan supports up to 10,000 subscribers. Creator starts at $39/month for 1,000 subscribers. Creator Pro starts at $79/month for 1,000 subscribers.
That sounds simple enough. But there are two things that catch people off guard - a surprise price hike that hit in September and a subscriber cliff that turns a $0 bill into a $139/month charge overnight.
This article walks through every tier, what you get, where the costs spike, and how Kit compares to its main competitors right now.
The Three Kit Plans Explained
Newsletter Plan (Free)
The free Newsletter plan is genuinely generous for a free tier. You get up to 10,000 subscribers, unlimited emails, unlimited forms, and unlimited landing pages.
You can sell digital products and paid subscriptions directly on the free plan. Kit takes a 3.5% + $0.30 transaction fee on each sale.
What you do not get: You are limited to one visual automation and one email sequence. There is no A/B testing on email content. Support response times run 24-72 hours. Kit also places its own branding on your emails and controls one recommendation slot on your account - meaning they earn from your free plan too.
For most creators under 5,000 subscribers who just want to send a weekly newsletter and grow a list, the free plan is plenty to start.
Creator Plan
Here is what it costs by subscriber count:
| Subscribers | Monthly | Annual (per month) |
|---|---|---|
| 1,000 | $39 | ~$33 |
| 3,000 | $59 | ~$50 |
| 5,000 | $89 | ~$75 |
| 10,000 | $139 | ~$117 |
| 25,000 | $199 | ~$167 |
| 50,000 | $379 | ~$319 |
| 100,000 | $679 | ~$570 |
Annual billing saves you 16% - or about two months free per year.
What you get on Creator that you do not get on the free plan: unlimited automations, unlimited email sequences, A/B testing on subject lines, live chat support, two team member seats, and free migration if you have over 5,000 subscribers coming from another platform.
Creator Pro Plan
Creator Pro adds subscriber scoring, advanced reporting, a newsletter referral system, Facebook custom audiences, unlimited team members, and priority support. It starts at $79/month for 1,000 subscribers and scales up to $879/month for 100,000 subscribers.
Here is the Pro pricing at key subscriber counts:
| Subscribers | Monthly |
|---|---|
| 1,000 | $79 |
| 5,000 | $139 |
| 10,000 | $189 |
| 25,000 | $279 |
| 50,000 | $519 |
| 100,000 | $879 |
The jump from Creator to Creator Pro is roughly $40-$100 per month depending on your list size. Subscriber scoring and advanced reporting cost more than Creator - decide whether you need them. For most creators under 10,000 subscribers, Creator is enough.
The Price Hike
In September, Kit raised its prices across the board. The Creator plan at 1,000 subscribers went from $29/month to $39/month - a 34% increase. The entry-level plan for 300 subscribers, which had been priced between $9 and $15 per month, was eliminated entirely.
So if you were on that entry-level plan and riding a grandfathered rate, you got hit twice: your old plan was discontinued and then the replacement plan got more expensive.
Sentiment on this was sharp. On Twitter, the single most-engaged Kit-related post in recent months was not a glowing recommendation - it was a criticism that read, in effect, that the only thing Kit has shipped in the past two years is a pricing change. That post pulled 154 likes and over 35,000 views from a creator with 42,000 followers. The most-liked positive Kit tweet in the same window got 42 likes.
The defenders had a point too. Kit went roughly 12 years without raising prices. The automation quality is strong. For creators pulling real revenue from their list, $100 more per year is a rounding error. But for small creators who chose Kit specifically because of the low entry price, the optics were rough.
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Try ScraperCity FreeThe 39 Cliff - The Most Expensive Moment in Kit's Pricing
Here is the part that matters most if you are on the free plan right now.
The free Newsletter plan supports up to 10,000 subscribers. The moment you hit subscriber number 10,001, you must upgrade to Creator. At 10,000+ subscribers, Creator costs $139 per month. That is $1,668 per year - triggered by adding one single subscriber.
There is no gradual ramp. There is no middle tier. $0 to $139 overnight.
If you are growing fast and not watching your subscriber count, this can be a genuinely jarring bill. Set a reminder at 9,500 subscribers. Decide before you hit the wall whether you want to pay for Creator, trim your list, or switch platforms.
How Kit Compares to Competitors
Kit is not the cheapest option in its category - not even close at most subscriber levels.
| Subscribers | Kit Creator | MailerLite Growing | Beehiiv Scale (annual) |
|---|---|---|---|
| 1,000 | $39/mo | $10/mo | $43/mo |
| 5,000 | $89/mo | $25/mo | $43/mo |
| 10,000 | $139/mo | $35/mo | $43/mo |
| 25,000 | $199/mo | $65/mo | $96/mo |
| 50,000 | $379/mo | $109/mo | $96/mo |
| 100,000 | $679/mo | $159/mo | custom |
MailerLite's Growing plan is 3x to 4x cheaper than Kit at most subscriber tiers. For creators who just need reliable email delivery and basic automation, MailerLite is the cheaper option.
Beehiiv's Scale plan covers up to 100,000 subscribers for around $43/month when billed annually. At 50,000 subscribers, Kit charges $379/month. Beehiiv charges $96/month at the same list size on the Max plan. That is $283 less per month.
But the comparison is not totally apples-to-apples. Kit's creator ecosystem - built-in digital product sales, sponsor marketplace, automation builder - appeals to a specific type of operator. Beehiiv's free plan also caps at 2,500 subscribers (not 10,000 like Kit's), so the free tiers are not equal either. Beehiiv's free Launch plan is genuinely useful, but it leaves out monetization tools, A/B testing, and email automations - all of which require a paid upgrade.
Flodesk takes a different approach entirely. It charges a flat rate of $38/month regardless of list size. If you have a large list and a modest budget, that flat pricing model can be compelling.
What the Paid Recommendations Fee Means
This one trips people up. Kit has a Paid Recommendations feature where other newsletters pay to be recommended to your subscribers. Sounds good. But Kit takes a 20% cut of everything you earn through that channel.
Compare that to Beehiiv, which takes zero revenue share on paid subscriptions - you keep 100% minus Stripe's standard processing fee.
If monetizing your subscriber list through recommendations or paid subscriptions is part of your plan, that 20% cut is a meaningful cost to factor in.
Who Should Pay for Kit
Kit's pricing makes the most sense for three groups:
Creators on the free plan under 9,000 subscribers. Use it. It is one of the most capable free email tools available. Do not pay until you need automation depth or hit the subscriber cap.
Creators with 30,000+ subscribers who are already earning from their list. At this scale, the automation quality and creator tools justify the cost. One practitioner with 30,000 subscribers publicly said Kit was well worth the price for the deliverability and simplicity alone. A few hundred dollars a month in platform fees is a line item, not a crisis.
Anyone who needs the full creator monetization stack in one place. Digital product sales, automation, landing pages, and a sponsor marketplace are all native to Kit. If you would otherwise be paying for multiple tools, Kit's all-in cost may be competitive.
Kit is harder to justify for creators under 10,000 subscribers who are comparison-shopping. At that scale, MailerLite gives you most of the same core features for roughly one-third the price.
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If you are brand new: Start on the free Newsletter plan. Build your list to at least 1,000 subscribers and understand your email workflow before spending anything.
If you need automation now: Go Creator. The $39/month starting price is fair for what you get - unlimited sequences, full automation builder, live support, and clean deliverability.
If you are running a real newsletter business with 10,000+ subscribers and need subscriber scoring, referral systems, and Facebook audience sync: Creator Pro is worth checking out. Run the math on whether the referral system alone pays for the price difference.
If your list is in the 5,000-50,000 range and you are price-sensitive: Look hard at Beehiiv Scale or MailerLite before committing to Kit's paid plans. The savings can be significant.
If you are building a list for B2B outreach or sales pipelines rather than a creator newsletter, the conversation is different - you need verified contacts and targeting capability before the newsletter tool even matters. Try ScraperCity free to build a targeted lead list before you invest in any email platform.
Annual vs. Monthly Billing
Kit's annual discount is 16% - marketed as two months free. At the Creator 1,000 subscriber level, that saves you roughly $78 per year. At the 10,000 subscriber level, annual billing saves you about $264 per year compared to paying month to month.
The catch: if you cancel mid-year, you do not get a refund on the remaining months. Kit does offer a 30-day money-back guarantee, so if you switch to annual and immediately regret it, you have a window. But plan for the full year before committing.
One practical rule: pay monthly while you are testing whether Kit fits your workflow. Switch to annual once you have been on the platform for 90+ days and know you are staying.
The Bottom Line on ConvertKit Pricing
Kit's free plan is one of the best in email marketing. Ten thousand subscribers, unlimited sends, and basic monetization tools at zero cost is genuinely hard to beat.
The paid plans are more expensive than most alternatives - especially after the September price increase. At 10,000 subscribers, you pay $1,668/year. At 50,000 subscribers, you pay $4,548/year. At 100,000 subscribers, you are looking at $8,148/year on Creator alone.
For creators who are earning from their list, those numbers often make sense. For creators who are still in growth mode and watching costs, the comparison to MailerLite or Beehiiv is hard to unsee.
The decision comes down to one question: are you paying for Kit's ecosystem or just for email delivery? If it is the ecosystem - the creator marketplace, the digital products, the automation depth - Kit may be worth the premium. If you just need to send emails reliably, cheaper options exist at every subscriber level.