Omnisend Pricing Broken Down So You Can Pick the Right Plan

The Short Version

Omnisend has three plans. Free at $0. Standard starting at $16 per month. Pro starting at $59 per month. The catch is that pricing scales with your contact list size, so the price you pay at 500 contacts looks very different from what you pay at 10,000.

This guide covers every tier, the cost at common list sizes, what changes between plans, and the decision point most buyers get wrong.

What Each Plan Includes

Before getting into the numbers, here is the most important thing to know about Omnisend pricing: all three plans share nearly the same feature set. Automation, segmentation, A/B testing, SMS, push notifications, pop-up forms, and landing pages are all available on every plan, including the free one. What changes between plans is how many emails you can send and how many contacts you can reach.

Free Plan

The free plan lets you send up to 500 emails per month to a maximum of 250 contacts. No credit card required. You also get 60 SMS messages and 500 web push notifications per month. The full automation builder, segmentation tools, A/B testing, and pre-built ecommerce workflows are all included.

Two things you cannot do on free: remove Omnisend branding from your forms and emails, and email more than 250 contacts. You can upload as many contacts as you want. But to send a campaign, you need to create a segment of 250 or fewer. Anyone outside that segment gets nothing until you upgrade.

I see stores hit the 250-contact ceiling within their first few months. But for testing the platform before committing money, it is hard to beat.

Standard Plan

Standard starts at $16 per month for up to 500 contacts. At this tier, you can send 6,000 emails per month. The email send limit is calculated as 12 times your contact list size, so a list of 3,000 contacts gives you 36,000 emails per month.

Standard removes the Omnisend watermark. It adds unlimited web push notifications and live chat support. The automation builder, segmentation, and all core features remain the same as on the free plan.

Here is how Standard pricing scales by list size. These are approximate figures based on Omnisend's contact-based tiers:

• 500 contacts: $16 per month
• 1,000 contacts: approximately $20 to $25 per month
• 5,000 contacts: approximately $65 to $75 per month
• 10,000 contacts: over $120 per month
• 150,000 contacts: up to $1,120 per month

Your tier adjusts automatically every billing cycle based on your billable contact count. That includes subscribers and non-subscribers in your account, such as contacts who abandoned carts or came in through integrations. If your list fluctuates, Omnisend offers a fixed-tier pricing option in beta that lets you pay based on a set contact reach instead of total contacts.

Pro Plan

Pro starts at $59 per month for up to 500 contacts. The main upgrades over Standard are unlimited email sends, advanced reporting, and a built-in SMS credit bonus. On Pro, you get SMS credits equal in dollar value to your monthly plan price. So if you pay $99 per month, you get $99 in SMS credits each month automatically.

Pro also includes a custom domain signature, which can help with email deliverability. Advanced reporting features are exclusive to Pro and give you deeper insight into campaign performance and customer lifetime data.

At 10,000 contacts, the Pro plan runs roughly $132 per month. At 150,000 contacts, it goes up to $1,650 per month.

There is a fourth option: Custom plans for very high volume senders. These are quoted individually.

The 30 Percent Discount

Omnisend offers a starter discount for new paid subscribers who pay three months upfront. That saves you 30 percent off the monthly rate for those first three months. On the Standard plan, that drops the price from $16 to $11.20 per month for the first quarter. On the Pro plan, the $59 rate drops to $41.30. After three months, pricing returns to regular rates.

This is only available to first-time paid subscribers. If you are signing up for the first time and confident you will stick with the platform for at least a quarter, pay upfront and pocket the savings.

What Triggers the Upgrade

I see this constantly - operators ending up on the wrong plan because they focus on features instead of usage. Here is a simpler framework:

Stay on Free if your active list is under 250 contacts and you are just testing automations. Move to Standard when you need to email more than 250 people, want to remove the Omnisend watermark, or are sending to a list of any real size. Move to Pro when you send email campaigns very frequently, rely on SMS marketing, or need the advanced reporting to optimize performance at scale.

One practical rule of thumb: if you email your list more than about 12 times per month, or if your SMS spending is significant, Pro often works out cheaper. The bundled SMS credits alone can cover a large share of your text message costs, and unlimited email removes any anxiety about hitting send limits during a product launch or peak season like Black Friday.

For stores sending two to three campaigns per week plus automated flows, Pro frequently becomes the better value when you run the numbers on SMS credits.

How Costs Scale and Where It Gets Expensive

Pricing articles skip this. Omnisend is contact-based. Your monthly bill goes up automatically as your list grows, even if you do not change anything. A list of 5,000 contacts on the Standard plan costs around $65 to $75 per month. By 10,000 contacts, you are looking at over $120 per month.

That growth in cost is predictable and built into the contact-based model. It is not a surprise, but it can feel that way if you are not watching it. Omnisend does send an email notification before automatically upgrading your tier, so you will not get blindsided without warning.

There is also a practical note on what counts as a billable contact. Omnisend counts subscribers and non-subscribers. If someone visits your store, starts a checkout, and abandons it without subscribing, they may still appear in your contact list as a non-subscriber. These contacts count toward your billing tier. If your store gets heavy cart abandonment traffic, your billable contact count can rise faster than your subscriber count.

Omnisend vs. Klaviyo Pricing

The Omnisend versus Klaviyo debate comes up constantly. At every contact tier, Omnisend Standard is cheaper than Klaviyo. Omnisend costs less as your list grows. At 10,000 contacts, Omnisend Standard runs about $132 per month versus Klaviyo at $240. At 25,000 contacts, Omnisend runs roughly $118 per month cheaper. At 100,000 contacts, that difference balloons to $480 per month, which works out to more than $5,700 per year in savings.

Omnisend is also typically 15 to 30 percent lower than Klaviyo at comparable contact tiers overall.

Klaviyo charges based on all active profiles in your account, whether you have emailed them recently or not. This means your bill can grow even if your sending habits stay the same.

The trade-off is features. Klaviyo offers predictive analytics, churn risk scoring, expected next order date models, and deeper data integrations with over 350 native apps. Omnisend has around 130 to 160 integrations and lacks those predictive analytics layers. For stores that want those capabilities, the Klaviyo premium can pay off. For most small to mid-sized Shopify stores that do not need enterprise-grade analytics, that's over $5,700 a year staying in your pocket.

Omnisend also does something Klaviyo does not: free migration. If your plan is $250 per month or higher, Omnisend migrates your contacts, templates, segments, and automations at no cost within five business days. Klaviyo requires you to pay for migration or do it yourself.

The Feature I See Stores Miss

Omnisend includes web push notifications natively across all plans. Klaviyo does not. If push notifications are part of your customer retention strategy, Omnisend handles it without a separate tool. At scale, that eliminates one subscription and one integration. For stores using push notifications as a recovery or re-engagement channel, that matters.

The platform also integrates directly with Shopify, WooCommerce, BigCommerce, Magento, and others. Syncing product catalogs, customer data, and order history happens automatically after a one-click install. This matters because it means your abandoned cart flows, post-purchase sequences, and product recommendation emails pull live data from your store without any manual setup.

What Users Say About the Pricing

Omnisend holds a 4.7-star rating in the Shopify App Store and 4.6 stars on G2. Reviews across platforms like G2 and Capterra consistently highlight the support team's responsiveness as a standout quality, which matters when something breaks during a campaign. The platform promises an average four-minute live chat response time, and that support is available 24/7 on every plan including the free one.

The complaint that shows up repeatedly in user reviews is pricing surprises as lists grow. Contacts can accumulate from abandoned cart traffic and integrations without explicit subscriber opt-ins, which can push your billing tier higher than expected. The fix is to regularly audit your billable contact count and clean non-active contacts from your list. Better targeting and tighter segments also lower your effective cost per sale.

One operator who migrated from a competing platform noted they were paying a fraction of what they had been spending previously. This lines up with the common pattern of stores switching from Klaviyo to Omnisend specifically because the cost at comparable features was significantly lower.

US merchants on Omnisend report an average ROI of $68 for every $1 spent on the platform according to the company's own published benchmark data. That figure is a platform average, not a guarantee, but it points to why operators with well-configured automation stacks tend to stay on the platform even as costs rise with list growth.

When Omnisend Is the Wrong Tool

Omnisend is built exclusively for ecommerce. There are no CRM-style lead management workflows, no B2B automation sequences, and no deal stage tracking. If you run a B2B business, a service-based company, or anything outside ecommerce transactions, Omnisend is the wrong tool entirely.

The dashboard is English only. There is no multi-language support for the interface. For international teams where English is not the working language, this creates a problem that does not exist on some other platforms.

Advanced reporting is locked to the Pro plan. Standard plan users have less access to segment-level analytics and historical data. If your team runs detailed performance reviews across segments regularly, plan for the Pro tier from the start or build reporting costs into your budget when you scale.

The Hidden Value in the Pro SMS Credit System

Here is the part of Pro pricing that rarely gets explained clearly. On the Pro plan, Omnisend gives you SMS credits equal to your monthly subscription fee. If you are paying $99 per month, you get $99 in SMS credits included. If you are paying $132 per month, you get $132 in SMS credits. Those credits renew each billing cycle.

For context, US SMS messages on Omnisend cost $0.015 each. At the $59 per month starting Pro rate, you receive roughly 3,933 SMS messages included each month. At higher tiers, the credit value scales with your plan. For any store running SMS alongside email, this bundled credit structure makes Pro cheaper than Standard plus separate SMS spend.

Standard plan users buy SMS credits separately at the same per-message rates. There is no bundled credit. If you are spending more on SMS add-ons than the gap between Standard and Pro pricing, you are overpaying to stay on Standard.

The Account Expert Threshold

Omnisend assigns a dedicated Account Expert to any account spending $400 or more per month. Dedicated Account Expert access is a structural tier change. Account Experts meet with merchants regularly, review campaign performance, and help set up or improve automation sequences. They also handle migration from other platforms for qualifying accounts.

At typical list sizes, $400 per month maps to somewhere around 10,000 to 15,000 billable contacts on the Standard plan, or a lower contact count on Pro. If you are approaching that spend level, factor in the value of that dedicated support when comparing Omnisend to competitors that charge extra for equivalent service or simply do not offer it.

How to Pick the Right Plan

Here is the practical decision tree. Start with the free plan if you have fewer than 250 active contacts and want to test the platform before spending money. Move to Standard at $16 per month when your list grows past 250 contacts, when you need to remove the Omnisend branding, or when your sending frequency exceeds 500 emails per month.

Move to Pro at $59 per month when you are sending high email volumes more than 12 times your list size per month, when your SMS spending on Standard exceeds the price difference between Standard and Pro, or when you need advanced reporting and the custom domain signature for deliverability.

Pay three months upfront on your first paid subscription to capture the 30 percent discount. And watch your billable contact count. Clean inactive contacts and non-subscribers regularly to avoid getting bumped into a higher tier without a corresponding lift in active audience.

If you are at a stage where you are building out your ecommerce contact list from scratch and want to find more prospects to seed your automation workflows, Try ScraperCity free - it lets you search millions of B2C and B2B contacts by industry, location, and company type to build targeted lists before you ever need to worry about plan tiers.

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